Scaling your mission for a better world for ALL.

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Effective digital growth for mission-based organizations

My Approach

Comprehensive

I understand how every part of the funnel works together—from brand awareness to website conversion optimization—to maximize your efforts.

Collaborative

As an extension of your team, I immerse myself in your vision and goals. My work is strategically aligned, easily executed, and measurable.

Flexible

I tailor my engagement to fit your needs, whether through project-based work, retained services, or leave support.

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    Scalable Growth

    I have extensive experience building digital programs from the ground up—crafting strategies and executing them with precision.

    Whether it is leading rebrands, developing attribution models, or building donor acquisition and email programs, I have a proven track record of establishing strong foundations that drive scalable growth.

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    Program Size Diversity

    Expertise managing budgets of all sizes—from multi-million-dollar initiatives to extremely lean projects.

    Working with a range of nonprofit budgets has equipped me with the skills to scale strategies up or down. Whether building campaigns for expansive initiatives or finding innovative solutions within tight constraints, I can craft approaches that deliver measurable results.

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    Deep Expertise

    Nearly two decades of experience strengthening brands and enhancing nonprofits’ digital presence. I’ve supported organizations such as: Feeding America, Target, Start Early, and the United States Olympic and Paralympic Committee, among others.

    From brand strategy and storytelling to copywriting, digital measurement systems, and paid media—I bring both depth and breadth of knowledge to drive nonprofit success.

Services

  • I’ll audit your current state, partner with you to establish end-of-year goals, and craft a roadmap to help achieve your future objectives.

  • Nonprofits face fierce competition and limited funding for brand growth. I’ll help your brand stand out, ensuring it works as hard as possible to communicate your mission and why it matters to potential supporters.

  • I’ll craft impactful, efficient strategies for your organization, from integrated marketing and fundraising campaigns to dynamic digital content. Whether you need channel-specific support, like a social media content strategy, or a holistic approach to unify efforts across channels, I can help.

  • Scalable media plans tailored to your budget and goals, uncovering ready-to-convert audiences and those who can be primed to engage, with data-driven messaging.

    I help grow your online donor base by streamlining the donation process (including digital wallets), mapping out impactful donation form testing plans, and exploring new revenue streams like peer-to-peer, gaming and others.

  • Engage your supporters—new and lapsed—across digital channels to foster lasting relationships and increase donor loyalty.

    Whether you need a new welcome series, an audit of your email program or new channels to reach your current supporters, I can help.

  • You can’t manage what you don’t measure. I’m passionate about ensuring accurate tracking and user-friendly analytics for effective short-term and long-term insights.

  • Whether you need an outside perspective on your website, donation platform audit, or support developing RFPs for agencies or marketing technology, I’ll tap years of expertise to simplify and enhance the process.

What Clients are Saying

"Aimee’s digital marketing expertise was honed after years of scaling Feeding America’s rapidly growing digital program and most recently building and launching Start Early’s inaugural online acquisition program. She brings smart strategic thinking, technical know-how, creative problem solving and continuous improvement guided by data and measurement to make a significant impact on your digital marketing program. Aimee is a trusted partner that seamlessly collaborates across functions to develop and implement fresh marketing solutions to best advance an organization’s mission. On top of that, she is a joy to collaborate with, with incredible capacity and is considered a true partner."

Johanna Vetter, Chief Marketing and Strategy Officer, Start Early, former Chief Marketing Officer, Feeding America

"Aimee is a rockstar—calm, steady, and always gets things done. She has a knack for making smart, data-driven decisions to optimize and scale digital marketing and fundraising efforts. Comfortable navigating new environments, she quickly finds innovative solutions that align to program goals."

Liz Nielsen, Vice President Annual Fund and Digital Fundraising, United States Olympic and Paralympic Committee

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Hello.

I’m Aimee Lorenz. With nearly two decades of experience supporting national brands and nonprofits, I founded Lorenz DigitALL to support mission-driven organizations in raising awareness, gaining supporters, and driving change for a better world for all. Having witnessed firsthand the challenges nonprofits face in dedicating resources to marketing and fundraising, I developed a flexible consultancy model to provide expert solutions tailored to your needs to amplify your impact.

When I’m not working, I’m chasing a busy toddler around Austin.

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Let’s Grow

Fill out the form to contact me, or send me an email at aimee@lorenzdigitall.com